Make informed business decisions based on the actions of your online customers. Track how your website is being used with detailed information on highly accessed content, trends over time and the effectiveness of business campaigns.

If you’re like most small to medium-sized businesses, you almost never get to sit back and relax. Besides the everyday demands of operational duties, you’re always thinking about how you can increase customer retention, sales volumes, market share and so forth.

One of the most important factors to making data and information analytics work for you, is to ensure that your electronic systems are capturing all of the information practicably possible, from transaction information to customer activity, behaviours, system issues and more.

With over 15 years of experience in Information Technology and websites, our team has a keen eye for the types of data that can prove to be most useful and how to capture and store it.

However, having a wealth of data and information stored, shouldn’t mean that you need to spend countless hours sifting through record after record, to find that needle in a haystack. Let us put a layer on top of that haystack that gives you the vision to find those needles, at the click of a button.

At One Sky Web Design, we like to keep things simple. You don’t have a spare 1-hour per day to sift through a 10-page analysis of how yesterday’s business activities stacked up against the day before. Quite simply, making data and information analytics work for you is about viewing concise, summarised and prioritised metrics, with the ability to dive deeper if you so choose. Some of the best decisions are made in an instant, using instinct and a little bit of well-presented research.

If you would like some help in making data and information analytics work for you, please give us a call or send us a message today.